Privacy Policy

Effective as of June 28, 2010
Your privacy is very important to us and this privacy policy is intended to help you understand what type of information we collect from you, how we store and use and how we make sure that information is not made available to third parties unless it is needed to process your booking requirements and securing financial transactions. This privacy statement discloses the information privacy practices for our website, Any references to GHA in this privacy policy shall also include references any other third party partners providing information or services through the Global Hotel Alliance website.
By submitting personal information to us, and/or by using our site, you agree that we may collect, use and disclose such personal information in accordance with this privacy policy and as permitted or required by law. If you do not agree with these terms, do not provide any personal information to us. If you refuse or withdraw your consent, or if you choose not to provide us with any required personal information, we may not be able to provide you with products or services that can be offered on our website only if we have access to certain personal information.
Information collected about you
GHA collects personal information about you that you specifically and voluntarily provide. The information collected includes, but is not limited to your name, phone number, date of birth, preferred communication methods, business name, e-mail address, physical address, DISCOVERY member number and, when you are ready to make a hotel reservation, the payment details. When you enroll in our DISCOVERY program online, we will also ask you to indicate whether you are over 18 years old, and record a DISCOVERY number and password.
Although you are required to register in order to use our DISCOVERY program and provide some personal information when making a hotel reservation, many areas of can be accessed without providing any personal information.
On all pages that collect any of your personal information, we specifically describe what information is required in order to provide you with the product or service you have requested.
GHA collects personal information when you:  

  • Sign up for the DISCOVERY program
  • Make a reservation for a hotel
  • Participate in a survey or contest
  • Contact GHA or DISCOVERY membership services

DISCOVERY Member information
The DISCOVERY Program Member agrees and consents to GHA’s registration and processing of personal data relating to the Member in the DISCOVERY Program in accordance with applicable legislation, the DISCOVERY Terms & Conditions and this Privacy Policy. The personal data registered will only be processed and stored for the purpose of providing information of, and administering, the membership and to coordinate offers and activities with GHA, Member Brand Hotels and GHA partners around the world. Any other purpose(s) will require the Member's additional and express consent. The Member's consent does, however, cover and extend to the transfer of personal data to GHA's administrative centers, to other countries where Member Brand Hotels are situated and to GHA's partners, hereunder to countries that are not members of the European Union or are affiliated to the European Economic Area. In order to comply with relevant, applicable legislation, GHA will be required to routinely update personal data whereupon the Member will be asked to verify and/or update relevant personal data.

DISCOVERY Member registration information
When you register to become a member of DISCOVERY, we use your information to create your member account. You will then receive a 'Welcome to DISCOVERY' e-mail which confirms your email address and password.

Travel purchase information
GHA collects the billing address of the credit card that is used to purchase travel. We will also collect credit card information, including card number, card type, cardholder name, and expiration date. All financial details provided to GHA are sent to us through a secured site (using SSL technology) and one encrypted with 128 Bit. Your financial details will be transmitted to Member Brand Hotels and to third parties only to the extent needed, such as airlines, clearing houses, fulfillment centers and our data center provider. We will ensure that our partners will not disclose any financial information that you have provided to us.
Our partners
GHA has partnered with reputable third parties to offer our members and site visitors a variety of products and services. All travel services throughout that are provided by a third-party partner are described as such. Although we only work with reputable third parties, our business partners may have different privacy policies and practices than GHA. We encourage you to review our business partners' privacy policies to further understand their procedures for collecting, using, and disclosing your information.
Other information we collect
Some information is collected automatically every time you visit (e.g., cookies and computer information). In addition, information may be collected from other independent, third-party sources.
Cookies and other Web technologies 
When you visit we collect information about your computer and assign you a 'cookie' (a small, unique identifier text file). You do not provide this information – it is collected automatically as a means of supporting your visit to our site. This cookie does not contain any information that can identify you. You can always choose to not receive a cookie file by enabling your Web browser to refuse cookies or prompt you before accepting a cookie.
In addition, we provide a unique Session ID for each visit on Session ID cookies may be used by GHA to track user preferences while the user is visiting the Web Site. When you access your hotel reservation or your DISCOVERY membership profile areas of the Web site of, GHA requires you to sign in as a member, using your Username and password. Once you sign in as a DISCOVERY member, we record the Username and the name on the member account in the cookie file on your computer.


If you wish to revoke permission to allow cookies to be placed please click the 'Revoke' button below.




Computer information
GHA collects certain technical information from your computer each time you request a page during a visit to This information is collected from your computer's web browser to enhance your experience on our site and may include your IP address, operating system, web browser software (e.g., Netscape Navigator or Internet Explorer), screen resolution, and referrer Web site.

Use of your information
Information collected on may be used to: 

  • Register you as a DISCOVERY member;
  • Plan and purchase travel;
  • Notify you of travel changes;
  • Send marketing communications or surveys to you;
  • Respond to your questions or suggestions; and
  • Improve the quality of your visit to our site.

Privacy Policy for use of the Facebook plugin ("Like" button)
Programmes (plug-ins) of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA, are integrated into our webpages. You will recognize the Facebook plug-ins on our website through the Facebook logo or the “Like button”.
An overview of the Facebook plug-ins can be found here: If you activate the Facebook button, a direct link is created between your browser and the Facebook server via the plug-in and data is transferred to Facebook. This provides Facebook with the information that you have visited our website from your IP address. If you click on the Facebook “Like button” while you are logged into your Facebook account, you can link the content of our webpages to your Facebook profile.
Facebook can assign the visit of our webpages to your user account. We would like to point out that we, as providers of the website, do not receive information about the contents of the transmitted data or their use by Facebook. Please refer to Facebook’s data protection statement at for further information on the purpose and scope of data collection by Facebook and its processing and usage of your data and the associated rights and setting options on the protection of your privacy.
If you do not want Facebook to assign the visit of our webpages to your Facebook user account, please log out of your Facebook user account before activating the button. 

Privacy Policy for Twitter
Functions from Twitter services are integrated into our webpages. These functions are offered by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. By using Twitter and the function “Retweet”, the webpages that you visit will be linked with your Twitter account and made public to other users. Information is also transmitted to Twitter in this way. 
We would like to point out that we, as providers of the website, do not receive information about the contents of the transmitted data or their use by Twitter. For more information, please see Twitter’s privacy statement at
You can change your privacy protection settings for Twitter in your account settings at

Privacy Policy for the use of Omniture 
Omniture provides anonymised statistical information to Global Hotel Alliance. Omniture gathers data on behalf of Global Hotel Alliance about visits to the Global Hotel Alliance web sites. Omniture uses cookies, log file data and code which is embedded on Global Hotel Alliance uses this information to track volume of usage on the web sites and to help improve the services it provides to users. Information (IP addresses and information that Omniture collects is transferred to them in the United States of America.
We confirm that Omniture satisfies the EU's data protection requirements.
Information on how to reject or delete this cookies can be found here:

Travel planning and purchase
Information collected when you complete your traveler profile is used to confirm and process your hotel reservation. In addition, information collected from you when you purchase travel is used to bill your credit card and deliver your travel itinerary, either electronically or through the mail.
Marketing notifications
As a registered DISCOVERY member, you may receive e-mails from us about special promotions, surveys, contests, sweepstakes, flight specials, trip information, or other travel opportunities on and its partners. We may also use your e-mail address or telephone number to contact you about changes to your purchased travel itinerary.
You may also receive postal mail notifications from us about special promotions, surveys, contests, sweepstakes, flight specials, trip information, or other travel opportunities on and its partners. All marketing notifications containing offers on behalf of our partners will be sent by GHA on our partners' behalf.
Responses to your questions or suggestions
We will use your e-mail address or telephone number to respond when you submit a question or suggestion, or request assistance with viewing your itinerary, logging on to, or accessing your DISCOVERY account.
Improving the quality of your visit to our site
We collect certain information based on your navigation of our site in order to better understand and serve our customers. This data allows us to streamline your ability to navigate the site and develop featured programs and content that will be of interest to our members and site visitors. No personal information is collected for this unless you explicitly provide it.
Sharing your information
GHA does not sell or rent your personal information to anyone.
Service providers
To provide and process the services you request, GHA shares your personal information with our authorized service providers that perform certain services or functions on our behalf. We only share information about travel either reserved or purchased on or information about your DISCOVERY membership. Our service providers need information about your traveler profile or DISCOVERY membership profile, as well as your credit card information, to process and confirm your travel reservation. These service providers will disclose information about your traveler profile to hotel, airline, cruise, rental car, and other travel suppliers whose products you have purchased.
Like any other travel agent, this information must be shared with our travel suppliers to confirm your reservation and travel preferences. By submitting personal information to us, and/or by using our site, you agree that we may disclose such personal information to our service providers and you accept that although GHA offers travel products from hotel, airline, rental car, and other travel suppliers that are reputable companies, we have not placed limitations on these suppliers from using or disclosing your information without your permission. Therefore, we encourage you to review the information privacy practices of any travel suppliers whose products you purchase on In addition, these travel suppliers may also contact you as necessary to obtain additional information about your confirmed reservation.
GHA will occasionally share aggregated information with our service providers. This information does not contain any personal information and is used to develop featured programs and content that will be of interest to our members and site visitors. In the event that you make a new, or update an existing, travel reservation by calling our service phone number, your information may be accessed by a third-party service provider, as necessary, to respond to your request for customer service. GHA may contract a reputable third party to facilitate the distribution of survey, promotion, or sweepstakes programs. Upon completion of these projects, all information is returned to GHA.
Contests information
Occasionally, GHA may offer our members and site visitors an opportunity to participate in a contest. Information collected by GHA when you participate in a contest or sweepstakes may include, but is not limited to, your full name, e-mail address, and street address.
GHA may offer our members and site visitors an opportunity to participate in surveys regarding their experience with our site. For our members, we may also send these surveys via e-mail. You are under no obligation to respond to any survey, and you may unsubscribe from receiving these e-mail surveys by following the unsubscribe instructions in any e-mail survey you receive. Information collected by GHA when you participate in a survey may include, but is not limited to, your full name, e-mail address, and street address.

Our obligations
GHA may be required by law to disclose information you have provided in obtaining our travel products or services. GHA may also disclose information against someone who poses a threat to GHA's interests (such as customer fraud) or whose activities could bring harm to others. In addition, it may be necessary for GHA to provide customer information to third parties, such as credit card companies, for the purpose of resolving disputes that arise in the normal course of business.
Other Web sites 
There are several places throughout that may link you to other Web sites that do not operate under GHA's information privacy practices. When you click through to these Web sites, GHA's information privacy practices no longer apply. We recommend that you examine the privacy statements for all third-party Web sites to understand their procedures for collecting, using, and disclosing your information.
Protecting your information
We want you to feel confident about using to plan and purchase your travel, so we are committed to protecting the information we collect. GHA has implemented a security program to keep information that is stored in our systems protected from unauthorized access. Currently, GHA only stores the information you provide when registering to become a DISCOVERY member, create a travel profile, purchase travel, or make modifications to your travel plan. Our systems are configured with data encryption and industry-standard firewalls.
When you send personal information to GHA over the Internet, your data is protected by Secure Socket Layer (SSL) technology to ensure safe transmission.
Changes to the GHA Privacy Statement
This privacy statement was produced and posted on on June 28, 2010. GHA reserves the right to modify or amend this Privacy Statement at any time and for any reason. If there are material changes to this statement or in how GHA will use your personal information, GHA will notify you about such changes prior to implementing them. Regardless of later updates, we will abide by the information privacy practices described in this Privacy Statement at the time you provided us with your information. If you have questions or comments about our Privacy Statement, please e-mail us at

Contacting GHA
GHA collects personal information such as your full name, membership number, e-mail address, and/or contact number whenever you submit a question or suggestion, or request assistance with viewing your itinerary, logging on to, or accessing your account.

Contact GHA 
For any requests with respect to your data or this privacy policy, please contact: GHA Loyalty DMCC, 21st Floor, JBC5 Tower, Jumeirah Lake Towers, PO Box 487771, Dubai, UAE, Tel +971 4 421 4287, email: