We present the brand new hotel in the Lungarno Collection, the splendid Portrait Firenze, a eulogy to the timeless luxury of haute couture and the sublime charm of its colours, materials and details. So what is different about this magnificent hotel, all but a private residence just a heartbeat away from the River Arno, Ponte Vecchio and all the renaissance masterpieces? What is irreplaceable about these 34 deliciously sophisticated rooms and suites furnished by Florentine architect Michele Bönan, connoisseur of a deeply personal style that is harmonious yet surprising, classic yet contemporary in its nostalgia for a perfect bygone era? Read on; or rather, come in. And prepare to be dazzled.